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Jennifer Horn
Toronto Standard launches a video site
The online publication has created a dedicated site, Daily Cable TV, to share its in-house produced videos as well as those taken from social sites.
CTV creates scripted digital content for Saving Hope
The announcement of online companion content for the new medical drama, which premieres June 7, comes just ahead of the CTV Upfront on Thursday.
Sportsnet steps into tonight
The Rogers Media-owned sports property now has its own branded content page in the Toronto free daily.
Guidestones serves a slice of Pizza Pizza branding
The web series’ producer Jay Ferguson says that brand integration in web-based content is less disruptive for viewers, and beneficial for brands to track consumption.
The Real Housewives of Vancouver get a promotional push
Shaw Media-owned Slice is giving the series its largest multi-platform marketing campaign to date.
Canadian Film Festival goes big and comes home
The fest is back after a three-year hiatus, with sponsors including Astral and TIFF Film Circuit, and a promotional multimedia campaign spanning print, TV and online.
OMNI broadcasts first NBA game in Mandarin
The channel is getting in on the Linsanity when the New York Knicks take on the Toronto Raptors this Friday.
Global TV puts new series in the hands of viewers
To generate audience interest ahead of the debut of Touch, the channel is inviting Canadians to interact with the show’s storyline through a game of “phone-skipping.”
Global enriches the Survivor experience
A new feature on the show’s video app allows users to participate in social chatter and themed content.
Undercover Boss Canada has strong zoo debut
The new reality series, which features CEOs undercover in the companies they run, finds traction on W Network.
AToMiC: CBC takes off with a new narrative
In its first-ever multi-episodic interactive story game, the broadcaster launches an interactive game for its show, Arctic Air.
CTV gives a Smash preview
In a strategy to grab audience eyeballs and create buzz, viewers will be given a multi-platform preview of the new musical drama’s pilot episode during Super Bowl weekend, ahead of the show’s premiere on Feb. 6.
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