Jennifer Horn

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Articles by Jennifer Horn
Copied from Media in Canada - AnneMarieSpurr

Shaw Media’s bold new plan for branded content

At BCON Expo, the mediaco reveals plans to launch three new cross-platform specialty properties with brands built into each projects’ DNA. (Pictured: Shaw’s Ann-Marie Spurr)


Three ‘key’ ideas from Netflix Hack Day

Netflix engineers dream up UX solutions to help make search easier on the online streaming platform.

Plasma TV

The Morning Show makes it all better

Shaw Media’s Global TV is paying for breakfast tabs, transit fares and groceries to promote its morning program.


Sportsnet petitions for the love of hockey

The sports channel played an impromptu game of hockey in the lobby of a Toronto mall to promote its online petition to bring back hockey.

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Advertisers plead for online video metrics: report

A report from IAB and BrightRoll shows video’s rapid trajectory and how marketers believe it to be more effective than TV, online display and social advertising.

Copied from Media in Canada - OvertheRainbow

CBC’s search for Dorothy goes social

The pubcaster has taken its second-screen apps up a notch for Over the Rainbow, using audio cues and live events as ways viewers can vote for their favourite contestant.


CRTC announces three-year plan

The regulator has a three-prong plan for a better communications system that includes tracking content creation and ensuring availability of service providers and consumer protection from telemarketing.

Copied from Media in Canada - Inbetweener

Bite TV calls for reinvention

The Blue Ant Media channel is launching a rebrand and campaign this October to better target a younger male audience.

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Rogers and Disney sleep with the fishes

The media co is allowing the brand to take over its Aquarium Channel with Finding Nemo characters swimming on-screen to promote its 3D release.

Copied from Media in Canada - Virgin Mobile

Discovery Channel syncs TV with mobile

The channel has launched tech that connects its app to TV, and will be working with Virgin Mobile and Bell Mobility for the pilot phase.

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CBC’s Fun Hunt looks to drive kid viewers online

The pubcaster’s new kids show Cross Country Fun Hunt is being created on the road with the host documenting communities and uploading segments online to draw traffic to a dedicated series site.

Copied from Media in Canada - The Bachelor

Citytv triggers a social promotion for The Bachelor Canada

The Rogers Media-owned channel is doing its part to reach viewers already chatting about the series with the launch of a social media app.