The Real Housewives of Vancouver get a promotional push

Shaw Media-owned Slice is giving the series its largest multi-platform marketing campaign to date.

The red carpet for The Real Housewives of Vancouver is set to roll out on Slice next Wednesday, April 4 at 9 p.m. (settling into the 10 p.m. timeslot the following week), along with what the channel says is its largest single series marketing campaign yet.

The five-week campaign, which looks to target women ages 25 to 54, will bow the same day as the series premiere with ads featuring the housewives juxtaposed against the Vancouver skyline on a red carpet with copy that reads, “The international sensation is here!” in Toronto and “Our housewives have arrived!” in Vancouver.

In addition, there will be ads placed on female-focused web sites and radio ads. TV spots will also run across Shaw Media channels prior to the series launch as well as on targeted U.S. cable avails.

Slice has recently experimented in the digital and social media space to create buzz for the reality show, with the Shaw-media owned channel having revealed the new housewives in a video on its YouTube page. According to a release, the teaser video received over 120,000 hits in the first 48 hours of being posted.

The digital efforts will continue with the channel releasing additional videos with behind-the-scenes clips of the housewives throughout the season.

From Media in Canada