Undercover Boss Canada has strong zoo debut

The new reality series, which features CEOs undercover in the companies they run, finds traction on W Network.

While Undercover Boss Canada is a show based on undisclosed information, the number of Canadians watching it is no secret.

Corus Entertainment yesterday announced 485,000 (2+) viewers tuned in to watch the series’ premiere episode on W Network Thursday night at 9 p.m., according to BBM Canada numbers provided by Corus. According to the channel, the episode was the highest-rated for the day across all Canadian English specialty networks in the female 25-to-54 demo.

The hour-long reality show, based on the US format, follows executives and CEOs of companies such as Pizza Pizza, Cineplex Entertainment and Second Cup as they secretly infiltrate the companies as bottom level employees. The premiere episode saw the Toronto Zoo’s Tracogna on the job with staff and zoo crew.

Undercover Boss is produced by Alliance Films in association with Corus. Thomas Howe is executive-producing.

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