The network is proposing a strategic plan to pursue a multiplatform content strategy, boost budgets for new and original programming and engaging Aboriginal youth as part of its application.
The CGI-heavy series chronicles first person accounts of alien encounters, and features reenactments using techniques created by Toronto-based Acme Digital Pictures.
Canada’s Youth Media Alliance (YMA) has officially launched its English-language Awards of Excellence, which honor achievement in TV programming and digital content for young viewers over the past two years.
Starlight: The Canadian Movie Channel also proposes to fund Canadian theatrical features, and is backed by, among others, Victor Loewy, Robert Lantos, Mark Musselman, Hussain Amarshi, Denys Arcand, David Cronenberg and Deepa Mehta.
AOL’s manager of video and mobile Mark Melling says short-form online video gives advertisers more with less.
Other conference speakers will include Erik Martin, general manager of reddit.com, Mark Gbuneim, CEO of Wiredset and Trendrr and Strategic Partnerships Google’s Ipsa Desai.
Around 900 episodes of content from the Canadian kids TV producer will go to the Internet service producer that serves around 300 million users (Caillou pictured).
Of the 19 projects, 12 received a total of $2.9 million in development funding, and seven received a total of $1.3 million in marketing support.
Shaw Media’s homegrown version of the international franchise will include an interactive platform that gives Canadians the ability to control the outcome of the show.