Big Brother Canada previews its digital side

Shaw Media's homegrown version of the international franchise will include an interactive platform that gives Canadians the ability to control the outcome of the show.

Big Brother Canada launches on Slice on Feb. 27 at 9 p.m., and Shaw Media is slowly rolling out hints as to what Canadians can expect from the first version of the franchise to be located north of the border.

The company announced the launch of its online Big Brother Canada Power Play game, created with Toronto-based Secret Location and Insight Productions, which will give viewers the chance to play along with the show each week.

Online fans will be asked for predictions on who will win the Head of Household and Power of Veto competitions, who will be put on the block and who will be evicted. The more each fan participates in the show the more points they accumulate and the more potential they have to win prizes and gain power to shape what’s happening on the air.

Big Brother is a really interesting show because it is within a small range of shows which are actually shooting at the same time they are being aired,” says James Milward, founder and executive producer of interactive agency Secret Location. “With this show we can create mechanisms where fans can follow along and affect the narrative in real time as opposed to the presumption of affecting the narrative.”

In addition to the online game, Big Brother Canada‘s site will also include a 24/7 live feed, which launches immediately following the premiere on Feb. 27. Milward says the fact that the feed is free sets Big Brother Canada apart from other editions, where online viewers have to pay for the digital content.

Big Brother Canada will air three times a week, on Wednesdays at 9 p.m., Thursdays at 10 p.m. and Sundays at 9 p.m., with live evictions happening every Thursday. Big Brother Canada After Dark, a live uncut and uncensored feed directly from the house starts on Wednesday Feb. 27 and airs seven days a week from 2 a.m. to 5 a.m. on Slice.

From Media in Canada