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Interactive
Wingin’ It flies to mobile
The mobile game for the Family Channel show is a spinoff of the Wingin’ It online arcade game, available for iOs and Android devices.
iTunes selects CBC News app as best mobile news offering
The CBC’s mobile news offering faced competition from homegrown news apps from the Globe and Mail and National Post newspapers and CTV News.
Scaredy Squirrel starts a digital adventure
The first two books in the best-selling kids series will be available as audio and interactive e-books, as well as a mobile game extension.
Best of the Year: marblemedia
The Toronto-based prodco is Playback‘s Transmedia producer of the year. Read on to find out how they are innovating in media’s newest storytelling space.
Social gaming with TIFF Nexus keynote Leigh Alexander
VIDEO: Playback catches up with gaming journalist and personality Leigh Alexander, keynote speaker at TIFF Nexus Women in Film, Games and New Media day on Dec. 9.
Cineplex’s Scene loyalty program expands
The movie rewards program has launched Scenetourage, awarding more points to users who see movies with family and friends.
NFB and CBC win at 2011 Digi Awards
The NFB’s Welcome to Pine Point multimedia story project took home the hardware for Best in Web Series.
Ford and Canon get interactive with Cineplex
The cinema chain’s new in-theatre ad technology allows the audience to participate in the outcome of two Ford short films.
andPOP.com goes Out to Lynch
The website is premiering a new online talk show, hosted by MTV and Much’s Ian Lynch, targeted at teens and featuring audience integration via social media.
Digital Launch Pad finalists announced
Previous winners of the award include Bitchin’ Kitchen and Xweighted.ca.
BBC Worldwide launches iPlayer app in Canada
The broadcaster’s VOD service offers both paid and premium models for content access.
The world’s a stage for Romeo Candido’s Prison Dancer
The transmedia series from the writer-director mixes musical numbers and mockumentary storytelling with blogging and social media elements – all in a bid for Broadway.
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