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Interactive
Shaw Media partners with GetGlue
The broadcaster has partnered with the social networking platform to allow Canadians to virtually check-in to Shaw Media programs, starting with Top Chef Canada.
Global TV puts new series in the hands of viewers
To generate audience interest ahead of the debut of Touch, the channel is inviting Canadians to interact with the show’s storyline through a game of “phone-skipping.”
Music acts and big names figure in entertaining new Genies
Kirstine Stewart and Helga Stephenson (pictured) talk to Playback Daily about setting the stage for an engaging awards show that includes big-name presenters and a multi-platform strategy to reach viewers.
Picnicface to serve up an app
Breakthrough Entertainment’s digital media director, Dorothy Vreeker, tells Playback how a mobile playground can generate revenue while growing the comedy troupe’s fan base.
Prime Time 2012: Why TV doesn’t make any sense, and Google and Facebook do
Interactive guru Robert Tercek told the Canadian indie producer conference that broadcasters need to get their heads out of the sand and embrace social media and other emerging digital platforms.
Canadian producers lobby for web series coin ahead of Prime Time
The internet is filled with DIY web series like The Guild and Between the Ferns and Canadian producers want in on the action.
Rose d’Or reveals nominees
The nominations for the festival competition include three Canadian projects, including work from Secret Location, Cineflix Productions and Les Productions Rivard.
King builds its case online
The King Case Files, an online docu-series that mixes show footage and factual interviews with crime experts, will promote the show’s second season in advance of the Feb. 29 premiere.
B.C.’s Interactive Fund names 2012 recipients
The Goggles Media Group, Switch United Designs, and Tangible Interaction Designs are three of the companies selected for support through the British Columbia-based fund.
Canadians fly high at International Digital Emmys
Four Canadian projects are nominated across three categories, including Secret Location’s Endgame Interactive: Facebook Episode and the NFB and Arte France’s Bar Code.
Bill & Sons web series aims to tow in online viewers
Series co-creator Charles Ketchabaw of Toronto-based Ready, Set, Panic talks to Playback Daily about how podcasts and customer complaints are a strategy to create content and build buzz.
AToMiC: Canadian web series Guidestones targets online and mobile users, and brand marketers
3 o’clock.tv’s Jay Ferguson tells Playback Daily how product integration is a big part of solving the monetization puzzle for web dramas.
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