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Interactive
TV Day: Measuring TV’s social pulse
Robin Hassan from Starcom and Matt Di Paola from MediaCom Canada weigh in on Bluefin Labs, an analytics company that tracks the impact of TV ads in real time.
Inside the WGC Awards with nominee Patrick Tarr
The screenwriter, who is nominated in the shorts and web series category for the Murdoch Mysteries: The Curse of the Lost Pharaohs ep “The Vanished Corpse,” talks to Playback about his craft and the future of screenwriting.
Score Media looks to be a heavy-hitter with app updates
Dale Fallon, Score VP digital products, tells Playback that the baseball-related updates, aimed at fans and fantasy-league managers, also create new revenue streams.
Banff fest picks ABC entertainment chief Paul Lee for opening keynote
The U.S. network boss will offer his take on a fast-changing global entertainment business on June 11 at the Canadian TV and media festival.
NFB nominated for a record seven Webbys
Bear 71 (pictured), God’s Lake Narrows, Bla Bla and Barcode were named as nominees for the annual awards that recognize excellence on the internet.
Gamerizon, Sardine Productions get transmedia Chop Chop Ninja deal
The Montreal-based companies will develop mobile, web and TV-based content with Teletoon Canada.
Donald Henderson named Interactive Ontario topper
The VP, legal and business affairs, and general counsel at bitHeads Inc. has been named president and CEO of the the interactive digital content industry organization.
Bell Media and Ford Canada team up for new web series
John Taylor, senior director of content for Bell Media Digital, tells Playback that branded entertainment, such as the new Intersections series featuring the Ford Focus, is an integral part of the company’s future.
Mountain Road debuts interactive web/TV series
The Ottawa-based prodco has launched Totally Random, a skit comedy series and social networking site for kids ages seven to 11 that lets web users generate content.
Bell Broadcast and New Media Fund disburses $2.7 million in latest round
The fund awarded just over $2.3 million in production grants to 10 recipients, with funds also awarded to low-budget production, development and professional development projects.
Secret Location, Thunderbird Films win Digital Emmy
The transmedia episode Endgame Interactive, a digital extension of the former Showcase drama, earned the award in the fiction category.
Playback Summit: Who are Canada’s next Mad Men?
Senior media and digital agency execs will lend their expertise in the marketing pitch contest during the inaugural Playback Summit on April 25.
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