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Interactive
CMF launches digital media measurement tool
The framework will measure performance of convergent and experimental stream projects using defined metrics.
Guidestones serves a slice of Pizza Pizza branding
The web series’ producer Jay Ferguson says that brand integration in web-based content is less disruptive for viewers, and beneficial for brands to track consumption.
Project Overboard to power up at this year’s T.O. Jam
Ryan Henson Creighton of Toronto-based game development studio Untold Entertainment talks to Playback about his project for this weekend’s three-day game-making event.
Hot Docs 2012: Reimagining the prison flick with Herman’s House
The relationship between artist Jackie Sumell (pictured) and jailed convict Herman Wallace becomes an imaginative springboard for exploring the ethics of solitary confinement in Herman’s House, a broadcast and interactive documentary by filmmaker Angad Singh Bhalla.
Why Hot Docs is pushing business prowess to produce Canadian content
Producers that long depended on government largesse heard in a workshop Wednesday a better way to grow as filmmakers is to make content audiences want.
Audience numbers key in showing digital ROI success, developers say
The so-called freemium model, which provide free trials of content with online properties, is showing great promise as a marketing and sales tool.
Geminis and Genies folded into single industry event
The consolidated industry event, slated for March 2013, will now include English-language TV and digital awards with the English and French-language film competition.
How to monetize digital content by pushing pleasure buttons
Innovation guru Alexander Manu told the Playback Summit that content producers need to encourage play in behavior spaces, much as Facebook, YouTube and Twitter already have.
B.C. producers urge province to follow Ontario to stay competitive
A consortium, including the Canadian Media Production Association, urged Victoria to develop a creative clusters strategy overseen by an umbrella agency like the Ontario Media Development Corp. to sustain growth in a converged digital world.
Unleashing the dragons
Ted Boyd, Rebecca Shropshire and Stephen Jurisic put project pitches (one pictured here) through their paces at the first annual Playback Summit.
PB Summit: Approach branded entertainment with a consumer focus
Capital C’s Tony Chapman, Starcom Mediavest Group’s Bruce Neve and Bell Media Digital’s Jon Taylor discussed navigating the branded landscape.
TV Day: Network toppers talk TV’s future
The panel agreed that TV is still a strong medium, and reaching audiences and advertisers on emerging digital platforms requires new revenue and ad integration models.
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