Katie Bailey

Katie Bailey (@katie_bailey) is the editor and content director at Playback, overseeing the Playback brand as well as all content programs for the Banff World Media Festival. She likes dramas, thrillers, offbeat comedies, sci-fi, fantasy, how-to cooking, one renovation show and zero Kardashians.

Posts by Katie Bailey

Ratings: Idol tops again

The reality show’s new judging panel doesn’t seem to be slowing it down this season, as it wins the week in Canada again.

Bell Media launches with Mobile TV service

The newly minted mediaco officially closed its acquisition of CTV today, with mobile a primary focus for the network under its new ownership.

Junos win their own award: best ever

It truly outdid itself: the 2011 Juno Awards were the most-watched broadcast in the show’s history, earning 2.4 million viewers according to BBM Canada overnight data.

Shaw Direct adds online VOD

The mediaco starts putting its content to work with the launch of an online TV and movie library.

HGTV digs up new spring programming

The Shaw Media channel debuts three new shows, with Canadian DIY celebs Mike Holmes and Gail Vaz-Oxlade each getting a new vehicle.

Coke goes under “covers” with Much

The beverage co wants Canadian teens to unleash their “inner superstar” with a co-branded campaign on MuchMusic and MuchMusic.com

Oscars up for CTV

James Franco’s performance as host may have underwhelmed, but preliminary data shows a boost in younger viewership.

Amazing Race gets HD boost

The we-can’t-believe-it-wasn’t-in-HD-before reality show debuts with higher-than-average viewership over last season.

DIY Net has a nice, nice Sunday night

The Shaw Media channel has its biggest ratings day yet as The Vanilla Ice Project debuts.

Brad Shaw: TV will remain the primary medium to deliver content

The Shaw Communications CEO talks about the future of TV and the company’s desire to “enthrall” Canadians with content.

Global wins with the Grammys

The broadcast pulls in its highest audience in five years.

Web, phone subscriptions outpace cable TV: StatsCan

The org’s 2009 Cable and Satellite Television Industry report shows decade-highest profits for cable operators, led by increases in telecom subscribers.