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Posts by Guest

Blog: Seven media lessons from the 2014 FIFA World Cup

Jake Norman, president and CSO of media agency Mindshare Canada, soothes his World Cup withdrawal in reflection.

Column: Branded entertainment is not an ad

Buck Productions’ Jim Kiriakakis on creating authentic content under a brand-financed model. (From strategy / McMorris and McMorris pictured).

Op/Ed: Is it time to re-brand Canadian TV?

Media instructor and PhD candidate Irene Berkowitz says the recent Aereo court case, media coverage of Canadian TV and a “SWOT” analysis all suggest yes.