The kids entertainment production company is this year launching new apps, webisodes and eBooks featuring its popular brands Franklin the Turtle, Max and Ruby and Scaredy Squirrel.
In a strategy to grab audience eyeballs and create buzz, viewers will be given a multi-platform preview of the new musical drama’s pilot episode during Super Bowl weekend, ahead of the show’s premiere on Feb. 6.
Ahead of his Ad Week presentation, the director and producer talks about 3D, the London Olympics and going glasses-free.
Media and technology brands like Apple and Facebook were also amongst the top 10, with Canadians naming Microsoft as the most influential.
Earlier this week in Toronto, the research company released its forecasts in areas of technology, media and telecommunications.
In his keynote Tuesday, entrepreneur and Big Viking Games founder Albert Lai said Canada is primed to become a major gaming industry player.
A new Canadian service based on Australian technology, iPowow links second- and first-screen entertainment in real time.
The Disruptive Consumption panel, moderated by Arise Communications president Andrew Rosenman, agreed that focusing on the user experience is the future of digital content creation.
A new 10-“appisode” series for kids and tweens features unlockable interactive content that lets iOS devices act as music, movie and design studios.
The Toronto-based broadcaster and digital mediaco posts record revenue in its digital division, but corresponding investment in growth and expansion affect its bottom line.
The Gay Who Wasn’t Gay Enough, Knight’s winning made-for-mobile short, will play at the CFC Worldwide Short Film Festival awards pre-show in June 2012.
The mobile game for the Family Channel show is a spinoff of the Wingin’ It online arcade game, available for iOs and Android devices.