The media co is launching the new division with CMT Music Fest this July.
Seven projects that aim to advance accessibility of broadcast content were awarded grants through the fund.
The Toronto-based agency is at The World Economic Forum with Project Literacy and will tour it internationally following the summit.
Groupe PVP’s Illusion puzzle-adventure game was among the projects backed in the latest round of funding from the CMF’s Experimental Stream.
Jay Bennett hires Ted Biggs to lead convergent and tech-focused projects at the digital division of Shaftesbury.
The new program will include a residency at NFB’s Digital Studio Vancouver. (Interactive installation Ice Fishing, the winning project from last year’s program, pictured.)
The approximately $800,000 incentive fund for interactive digital projects will start accepting applications Nov. 1.
Lalonde takes the operations helm at the digital content studio while founders Daniel Dales and Jarrett Sherman focus on development and sales.
As the funder kicked off its cross-country consultation in Toronto, execs presented proposals for three new funding verticals and pitched the concept of “landmark content.”
The CMF’s latest annual report says the organization contributed $365.6 million to Canadian TV and digi projects this past fiscal year, up $11 million over the year prior.
Pacific Northwest Pictures and Search Engine have jointly acquired the Canadian rights to Learning to Drive (pictured), and more deals of the week.
Development and marketing support for innovative digital media projects was given via the CMF’s Experimental Stream.