The five new in-house produced shows are creator-focused and will live across so.da’s social and digital platforms.
Epico gives one of Ontario and Quebec’s biggest cable providers an offering more relevant to today’s connected TV viewers.
A new study by PwC says it could take advertising figures three years to get back to 2019 levels.
Trends might be more driven by the preferences of parents, such as young adults who drop their cable packages.
Media experts try to pinpoint where the streamer fell short, the possibility of SVOD fatigue and whether there’s still time for it to turn things around.
Laura Battiston will be involved in realizing original content projects that are available to advertisers to associate with and integrate into.
Most Canadian networks have not yet decided the fates of their annual Upfronts, however the issue is raising age-old questions about the relevance of the events.
EVP Dimitri Gourdin admits that subscription music channels are “no longer relevant” in 2019, and it’s time for a change.
New study shows high use of ‘familycasting’ to keep in touch with loved ones, increased music and video downloads, and little regard for copyright
CHUM’s big day ended with a big shock for the nearly 300 employees who were handed pink slips on July 12, within hours of news that the broadcast giant was being bought out by CTV parent Bell Globemedia, pending regulator approval.
?dprophesies about the ascendancy of cable, this year’s upfronts were still mainly a seesaw battle between CTV and Global. Five years ago it was Global’s game, but today, CTV holds the majority of the top-10 and top-20 program slots in most regions.