The Secret Location-produced companion app to the upcoming CBC documentary series functions like an extra episode, say producers.
Overall, 5.3 million Canadians have tuned in to the coverage at some point between Friday’s Opening Ceremony and Sunday evening.
Scott Moore reveals ratings expectations and fills in more details about the broadcaster’s plans following the announcement of key talent acquisitions yesterday.
Premium service Extra will make 400 new titles available to Rogers and Telus customers for free, or to non-subscribers for a monthly fee.
TV distribution analysis from Media Technology Monitor shows Canadians are turning away from satellite and cable and increasingly choosing Bell Fibe and Telus Optik TV.
Almost half of Canadian TV chatter on Twitter happens on the Apple devices, according to the Montreal-based social TV analytics firm.
Coverage includes Formula One, NHRA Drag Racing and NASCAR races, such as the 56th running of the Daytona 500.
IDC Canada data shows just less than half of smartphone users will use them to follow the games, with 14% of that group using smartphones to watch live events.
New numbers from Ipsos Reid confirm most Canadians are not cutting the cord, but rather stacking content services on top of what they already have.
Using a responsive ad server for the first time, the network’s Olympic partners will activate on whatever screen viewers choose to use.
The mysterious experimental app aims to connect social media activity to TV across Canada’s major broadcasters later this week.
The Bell Media-owned sports network will broadcast over 75 baseball games per season on Sundays, Mondays and Wednesdays.