The iThentic, Farmhouse Productions and duopoly-made series is tapping YouTube star EpicLLOYD’s 500,000 followers to find an audience.
The Toronto animation studio has produced a uniquely Canadian tale with universal themes for CBC’s holiday lineup.
The web series is written by and stars Mark Little (Funny or Die) and Dan Beirne (Dad Drives), and is set to stream exclusively on CTV Extend.
Guidestones: Sunflower Noir puts more focus on narrative elements in the second season, and can now be repackaged as a TV show and feature film.
The animated comedy about football and family was created by Bill Freedman, an expat Torontonian in London, England.
Pavan Moondi’s Everyday Is Like Sunday (pictured) will launch theatrically before going online, and the Guidestones web series will now air in Canada exclusively on CTV platforms as part of a licensing deal with Bell Media.
The trophies were handed out to the Canadian digital projects at MIPTV (Guidestones pictured).
“I want to create a genuine business model that creates a profit. There isn’t enough (fund) money to make it sustainable,” the Toronto filmmaker tells Playback about lining up sponsors for next-generation storytelling.
“For us, 360 means not just looking at pure internet content, but also making sure that we are exploring all the potential for monetization,” says chairwoman and co-founder Catherine Tait.
The animated series for preschoolers follows the adventures of three Punjabi brothers as they adapt their South Asian customs to their new western surroundings.