The real-time bidding Canadian Premium Audience Exchange will provide digital inventory from each of the three media companies.
“There will be fewer series, specials, and more repeats,” the pubcaster said in a statement Friday, signed by English services execs Christine Wilson, Julie Bristow and Trevor Walton.
The panel agreed that TV is still a strong medium, and reaching audiences and advertisers on emerging digital platforms requires new revenue and ad integration models.
The broadcaster looks beyond recent budget cuts, promising that the 2012-2013 season will be successful.
The industry fund paid out $181.6 million to English Canadian broadcasters and another $89 million to French language broadcasters as part of its latest investment in Canadian series development.
CBC News chief Jennifer McGuire told employees in an April 16 memo that shuttering two foreign bureaus and cancelling CBC Radio’s Dispatches did not signal a retreat from worldwide coverage by the pubcaster.
The app streams CBC-broadcast games and is offered at a subscription rate starting at $5 per month for unlimited viewing.
The CBC programming cuts include cancelling Connect with Mark Kelley and Dispatches with Rick MacInnes-Rae.
The pubcaster is keeping producers on tenterhooks until after the CRTC’s April 16 hearing into the future of the Local Programming Improvement Fund.
Astral Media: “CBC has to decide if it wants to continue being funded by Canadians and fulfill its mandate or if it wants to operate commercial radio stations.”
“It’s been a tough day for the broadcaster and an interesting challenge,” CBC/Radio-Canada president and CEO Hubert Lacroix told the media in a Wednesday conference call.