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Web
Bell Media and Ford Canada team up for new web series
John Taylor, senior director of content for Bell Media Digital, tells Playback that branded entertainment, such as the new Intersections series featuring the Ford Focus, is an integral part of the company’s future.
Mountain Road debuts interactive web/TV series
The Ottawa-based prodco has launched Totally Random, a skit comedy series and social networking site for kids ages seven to 11 that lets web users generate content.
Secret Location, Thunderbird Films win Digital Emmy
The transmedia episode Endgame Interactive, a digital extension of the former Showcase drama, earned the award in the fiction category.
Playback Summit: Who are Canada’s next Mad Men?
Senior media and digital agency execs will lend their expertise in the marketing pitch contest during the inaugural Playback Summit on April 25.
Shaftesbury and Smokebomb Entertainment behind State of Syn
The futuristic web drama, to star Jewel Staite, David Hewlett and Rainbow Sun Francks, will start production in Toronto in early April.
Frantic Films delivers the Verdict web drama
The online series, created by Tammy Marlowe Johnson (pictured) and to debut April 4, will feature a weekly trial that web audiences judge using mobile phones and social media.
DHX Media inks supply with Netflix
Franny’s Feet, Bo On The Go! and Mighty Jungle are headed to Netflix in the U.S. market as the video streaming giant expands its kids entertainment lineup.
The Real Housewives of Vancouver get a promotional push
Shaw Media-owned Slice is giving the series its largest multi-platform marketing campaign to date.
Playback Summit: New speakers confirmed
Jennifer Dettman, Jason Chaney and Tony Walsh have joined the speaker lineup for the inaugural event, happening April 25.
Future talk at Digital Media Summit
The industry panel discussed everything from why Napster worked to creating content for ever-fragmenting audiences at yesterday’s event.
How do you define success for a Canadian web drama?
Jason Leaver, creator and producer of Out With Dad, tells Playback Daily about the challenge of turning a passion project about a young teenage girl coming out to her father into a business.
Secret Location expands with key hires
The interactive agency has tapped Graham Budd (pictured) as director of business development, along with five other new employees.
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