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Sportsnet steps into tonight

The Rogers Media-owned sports property now has its own branded content page in the Toronto free daily.

Quebecor Media inks e-book partnership with ReadBooks SAS

The Quebec media group is enhancing its publishing offering by having ReadBooks develop new software for its Archambault and Paragraph properties.

Kevin Crull, Keith Pelley, Kirstine Stewart and Paul Robertson to spar in Banff

Top executives from Bell Media, Rogers Media, CBC and Shaw Media are set to clash over rival strategies to get round the digital curve at the upcoming Banff World Media Festival.

Netflix streaming series Hemlock Grove scouting Toronto for soundstages

The Eli Roth-directed genre project has changed locations from Pittsburgh over a timing issue surrounding the Pennsylvania film tax credit program.

Bell Fund invested $13M in 2011: Annual report

The fund supported 148 projects, including production of 62 digital media projects and 25 associate TV programs.

CMF launches digital media measurement tool

The framework will measure performance of convergent and experimental stream projects using defined metrics.

Guidestones serves a slice of Pizza Pizza branding

The web series’ producer Jay Ferguson says that brand integration in web-based content is less disruptive for viewers, and beneficial for brands to track consumption.

Telus posts higher Q1 earnings, in part on new Optik TV sign-ups

Telus posted solid Q1 earnings as it bundles internet and home and wireless phone services with its IPTV TV service to draw new customers from rival Shaw Communications.

Gillette Drafted gets social for season four

The branded entertainment series is adding in layers of audience engagement and a Drafted Boot Camp for the new season, which airs on The Score.

CSI creator Anthony Zuiker shooting Yahoo project Cybergeddon in Hamilton

Olivier Martinez and Missy Peregrym topline the cast for the 90-minute scripted drama about the growing threat of cybercrime, for exclusive streaming on the internet portal.

bpm:tv hits the beach with Grand Benders

Producer Peter Gentile talks to Playback about making the new party town docu-soap, which premieres Tuesday on bpm:tv.

greycup.cfl.ca

No more feature-length docs on Canadian TV? Here’s a surprise

TSN was at the Hot Docs fest Friday to tub-thump for an upcoming eight-part series of original docs by award-winning directors like Barry Greenwald, John Walker, Shelley Saywell and Larry Weinstein about the CFL and Grey Cup.