The digital entertainment company has rebranded itself as a global sports and entertainment company and launched a new sports division.
The OOH ad seller has produced a 30-episode murder mystery that will play on TTC subway screens and encourage viewer interaction through social media.
The most recent data from Mobilens suggests the reach of smartphones and other devices has grown quickly in the Canadian market in the past year.
David Fortier, John Young and Ivan Schneeberg discuss the company’s core business strategy for 2012 and beyond.
Playback‘s film producer of the year is behind Kim Nguyen’s Rebelle (War Witch) and the upcoming post-apocalyptic thriller The Colony.
The company has purchased the lifestyle hub’s four consumer magazines, as well as its custom publications, books, social media apps and consumer shows.
Panelists agreed that publishers and advertisers need to move away from just adapting online experiences to mobile devices, and focus on activation elements.
According to a panel of industry execs at the Toronto conference, online publishers must demonstrate that their premium content can net consistent audiences that can be sold to advertising media buyers.
The new agreement will see the specialty sports broadcaster remain the Hall’s official TV and radio broadcast partner until at least 2022.
The free e-book features interviews, success stories, failures, and tips on how to release, write and find a cast and crew for your webseries.
The Vancouver-based national talk show now called The Rush is letting audiences behind the scenes with its digital and social media strategy.
Highway Thru Hell (pictured) gets a second season; The Pet Network rebrands and unveils enhanced programming slate.