Jordan Twiss

Posts by Jordan Twiss
Copied from Media in Canada - Pramod Israni-ATN

ATN launches two new channels

ATN’s Pramod Israni (pictured) talks about the addition of ATN Sikh and ATN Brit Asia to its portfolio and the new audiences they target.

Copied from Media in Canada - TSN Running

TSN partners with Running Room for digital series

The series features sports scientist and physiologist Dr. Greg Wells and offers insight on the science behind running.


TSN revs up F1 coverage with BlackBerry

The channel is expanding its F1 coverage with bonus coverage sponsored by the telecom and wireless company.

Copied from Media in Canada - Copied from Playback - 12-16-11hockey

Sportsnet inks deal for NHL Winter Classic doc series

The Rogers sports property has exclusive multimedia rights to the series, which will follow the Maple Leafs and Red Wings as they prepare for the game.

Copied from Media in Canada - digital update panel

Digital ad strategies must emphasize tangible ROIs

At the Digital Media Summit, Rogers’ Shelagh Stoneham said advertisers must work harder than ever to find the right media mix despite stagnant ad budgets.

Copied from Media in Canada - Bite

Bite TV gets brand overhaul

The Blue Ant Media property is repositioning itself to better reflect its male 18-to-49 demo.


Adweek: Jamie Byrne on YouTube’s digital content evolution

The company’s director of content strategy discusses how its digital content ecosystem is changing for creators, advertisers and viewers.


Hockey Night in Canada scores with season opener

The show’s 60th anniversary pulled in record ratings for its afternoon and primetime games.


RDS to produce series with Montreal Canadiens

The broadcaster is working with the NHL team on 24CH, which will offer fans behind-the-scenes coverage of the entire Habs season on mobile, digital and TV.


Rogers greenlights The Bachelor Canada for season two

After becoming a solid ratings-earner for Citytv during its first season, more roses will be handed out in 2014.


Corus takes over operations of iVillage Canada

The company has deepened its partnership with NBCUniversal and will rep the ad inventory for the network of women’s lifestyle sites.

Copied from Media in Canada - Abby.JPG

New Content Players: Vimeo

In the first installment of a new series on emerging content players, Vimeo’s Abby Morgan (pictured) and Jeremy Boxer discuss the video-sharing site’s business model and monetization opportunities for content producers.