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Web
Operation Unplugged plugs in with website launch
Jonas Diamond, exec producer at Smiley Guy Studios, tells Playback Daily about the seemingly ironic strategy behind launching an interactive online hub to promote awareness of technology dependence.
Nelvana expands with digital releases
The kids entertainment production company is this year launching new apps, webisodes and eBooks featuring its popular brands Franklin the Turtle, Max and Ruby and Scaredy Squirrel.
AToMiC: CBC takes off with a new narrative
In its first-ever multi-episodic interactive story game, the broadcaster launches an interactive game for its show, Arctic Air.
Report: Canadian live theatre, opera and dance troupes need to embrace digital technology
Canada’s performing arts community, the last holdout from the internet revolution, is looking to embrace new media platforms to remain in front of Canadian audiences.
Cogeco posts higher Q1 revenue and earnings
The Montreal-base cable operator added just over 45,000 cable, internet and phone customers during the latest frame.
CTV gives a Smash preview
In a strategy to grab audience eyeballs and create buzz, viewers will be given a multi-platform preview of the new musical drama’s pilot episode during Super Bowl weekend, ahead of the show’s premiere on Feb. 6.
TVO, TVA and Nick Jr. dig up more Dino Dan
The nets have ordered up an additional 52 11-min eps of the live-action and CGI series from Toronto’s Sinking Ship Entertainment, which is expanding to accommodate the work.
CBC, Google and YouTube among Canada’s most influential brands: survey
Media and technology brands like Apple and Facebook were also amongst the top 10, with Canadians naming Microsoft as the most influential.
Transmedia: Saviour for Canadian TV, or its successor? Part 3
Here’s a surprise: Canada is awash in production dollars for transmedia. In the third and final instalment of our series on cross-platform production, Playback tells producers where the treasure is buried, and how to raise it from funders.
Transmedia: Saviour for Canadian TV, or its successor? Part 2
Playback Daily shows producers how to take advantage of low barriers to entry in transmedia production to develop, produce and distribute content that catches on like catnip with audiences.
Transmedia: Saviour for Canadian TV, or its successor? Part 1
The first in a three-part series of articles exploring how transmedia is encouraging new approaches to content creation, based on collaboration of skills as opposed to “assembly line” production.
Goodwin vs. Badwin go web-first into the world
Toronto’s Joshua Bowen tells Playback about co-creating the new online series and gaining distribution on Mondo Media’s Mondo Mini Shows YouTube channel.
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