✖
Web
YouTube adds AdWords to video
Brands will be able to buy key words related to the types of videos they’d like their ads to appear on, says Google Canada’s Andrew Swartz.
TV Day: Network toppers talk TV’s future
The panel agreed that TV is still a strong medium, and reaching audiences and advertisers on emerging digital platforms requires new revenue and ad integration models.
TV Day: Measuring TV’s social pulse
Robin Hassan from Starcom and Matt Di Paola from MediaCom Canada weigh in on Bluefin Labs, an analytics company that tracks the impact of TV ads in real time.
Score Media looks to be a heavy-hitter with app updates
Dale Fallon, Score VP digital products, tells Playback that the baseball-related updates, aimed at fans and fantasy-league managers, also create new revenue streams.
CRTC decides against regulating Netflix Canada, again
The regulator in an April 16 letter concludes so-called over-the-top digital platforms can continue to operate in Canada without subsidizing local content production.
CBC: foreign news coverage will not ‘disappear’ after job cuts
CBC News chief Jennifer McGuire told employees in an April 16 memo that shuttering two foreign bureaus and cancelling CBC Radio’s Dispatches did not signal a retreat from worldwide coverage by the pubcaster.
Banff fest picks ABC entertainment chief Paul Lee for opening keynote
The U.S. network boss will offer his take on a fast-changing global entertainment business on June 11 at the Canadian TV and media festival.
TC Media to launch TV production division
The production house will begin producing content from its French-language publications this June, and launch into English content within the next year.
Sony Pictures’ Crackle film and TV site expands in Canada
The video web site will be available to Blu-ray, BRAVIA TV screens and network media players.
NFB nominated for a record seven Webbys
Bear 71 (pictured), God’s Lake Narrows, Bla Bla and Barcode were named as nominees for the annual awards that recognize excellence on the internet.
Gamerizon, Sardine Productions get transmedia Chop Chop Ninja deal
The Montreal-based companies will develop mobile, web and TV-based content with Teletoon Canada.
NHL online shorts to provide playoff entertainment bonus
NHL COO John Collins: “Hockey fans know that the Stanley Cup playoffs represent hockey at its best, but we needed to provide ways to help them stay engaged long after their favourite team has been eliminated.”
The definitive CDN broadcast and production resource.Over 5,000 company listings!
