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Web
CTV orders Backpackers digital series from Smokebomb Entertainment
The stand-alone live action series will be rolled out across a variety of Bell Media platforms aimed a young demo.
Finding right partners key to web series success: Jill Johnson
The Yoga Town producer says using social media and building partnerships with local companies can help boost a project’s audience, leading to monetization opportunities.
Canadian internet ad spending will eclipse TV ad spending by 2016: report
Growth of spending on TV is predicted to climb just 4% annually in the 2012 to 2016 period, according to a Canadian Marketing Association-commissioned study.
Ruby Skye P.I. uncovers interactive story world
Season two of the teen detective web series will feature narrative video content, behind-the-scenes videos, multiple social media channels, including tumblr, and interactive clues for viewers to solve.
Imavision takes North American DVD, digital rights to Bomb Girls
The Montreal-based DVD and digital distributor plans to launch the homegrown drama into the Canadian entertainment market in time for the holiday season.
Netflix inks deal to expand French-language offerings
The VOD provider has signed a multi-year licensing agreement with Radio-Canada to make a variety of French Canadian series, including season one of Les Parent (pictured), available to its customers.
Advertisers plead for online video metrics: report
A report from IAB and BrightRoll shows video’s rapid trajectory and how marketers believe it to be more effective than TV, online display and social advertising.
The Bachelor Canada adds an app
The multi-platform extension from Rogers Media lets users participate in bachelor Brad Smith’s search for love.
Ubisoft, Sheridan pact to promote performance capture tech
Ubisoft Toronto’s Cedric Orvoine (pictured) says industry-academic partnerships are vital to the industry’s future.
Northwords doc gets multi-media treatment
Its fall rollout includes an immersive website and e-book tie-in as well as Toronto festival exhibition and CBC broadcast.
DHX pairs with U.K. publisher Egmont
The Halifax-based producer and distributor has joined the children’s publisher in its creative partnership drive on a collaboration for TV and book, Shipwrecked.
9 Story ratchets up Almost Naked Animal activity
Further expanding its home ent, online and retail presence, the company has released a new DVD, online game, and e-commerce site, and announced a new social networking partnership for its animated kids property.
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