The broadcaster is working with the NHL team on 24CH, which will offer fans behind-the-scenes coverage of the entire Habs season on mobile, digital and TV.
The new conference kicks off March 28 to help brands and media navigate the changing world of branded content.
From the rebranding of mobile advertising to dual screen viewing, the company predicts the media trends that will make a splash this year.
Bell Media’s cop drama, which ended its final season in December, topped TV with 11 nominations, while Kim Nguyen’s Oscar-nominated child soldier drama received 12 nods.
The strategic agreements between the two telecommunications companies also see Shaw acquiring Rogers’ one-third stake in entertainment specialty TVtropolis.
The deal for 9 Story Entertainment’s animated children’s series covers comic readers, joke books, chapter books, eBooks and digital interactive story books for the U.S., Canada and Mexico in English and Spanish.
The company has deepened its partnership with NBCUniversal and will rep the ad inventory for the network of women’s lifestyle sites.
From updates to the connected home to natural user interfaces, UM’s VP of digital Rebecca Shropshire shares her thoughts on the marketer trends at this year’s show.
Cineplex Store customers will be able to store digital home video entertainment titles in a cloud-based account, to be accessed via at-home or on-the-go devices.
The company’s head of agency development and sales operations uncovers some of the major trends at the show, including launches in digital fitness, in-car apps and paper thin tablets.
Co-chaired by Shaw Media’s SVP of content Barb Williams and CMPA head Michael Hennessy, the group will focus on developing a strategy to boost Canadian audiences.
Details on the co-chairs, jury and important dates for the next edition of the innovative conference and awards show have been released.