The new five-year multi-platform deal includes exclusive rights to all pre-season and regular season games, playoffs and the Grey Cup game.
The production equipment rental giant has invested over $20 million since 2010 on the latest technology to service domestic film and TV shoots countrywide.
A panel at the Digital Media Summit on Wednesday talked second screen strategies and the opportunities for innovation with live and marquee events.
Three prizes of $30,000 are available for the short film initiative, comprised of a contribution from the fund and pay-tv broadcast licence fees from TMN and Movie Central.
The Astral Media pick-up comes fast on the heels of the Rogers/City dating competition series concluding with Brad Smith proposing to Bianka Kamber (pictured).
Ahead of MIPTV, Canal+ has acquired 26 half hours of the Canadian kids animated comedy for Canal+ Family.
Mather (pictured) will serve as supervising producer on the single-cam half-hour comedy, which Fox will exec produce.
The 10-part sitcom about a neurotic, left-leaning TV producer will debut down under on Mar. 27 after launching on The Movie Network and Movie Central in Canada in April 2012.
At the Digital Media Summit, Rogers’ Shelagh Stoneham said advertisers must work harder than ever to find the right media mix despite stagnant ad budgets.
Shaw Media VP digital media Paul Burns (pictured) talks about the new call-to-action layer and how he hopes the tech will enhance the company’s video offerings across all screens.
The animated cartoon about the magical world of wishes was created by FriendsWithYou and has already spun off a toy line.