William F. White Intl. stocks up for Canadian shoots


Big budget, big-name projects in Canada like Guillermo Del Toro’s Pacific Rim and NBC Universal’s Defiance and Warehouse 13 TV shoots expect the same level of service and support in Vancouver and Toronto as they would receive in Los Angeles or Louisiana.

So too do Canadian film and TV shoots and their busy production crews.

That has equipment rental supplier William F. White International stocking up on the latest production equipment to keep Canadian producers telling their stories as they exploit film tax credits and other cost savings.

An example: WFW purchased the Commander (pictured), a new off-road camera car recently used on the Transporter TV series.

And since the rebound of the Canadian production sector in 2010, WFW has invested over $20 million on new equipment like Kino Flo Celeb LED lighting for Eli Roth’s Hemlock Grove shoot for Netflix, Arri lensless HMI par systems and a new TechnoDolly for the Orphan Black TV series shoot by Temple Street Productions.

WFW chairman and CEO Paul Bronfman said the multi-million dollar annual investment will continue past the company’s current 50 year anniversary.

“Our continued mission is to remain at the forefront of our industry by being the first in Canada to introduce the most cutting-edge production tools, enabling filmmakers to do what they do best: tell their stories,” Bronfman said.

The new equipment spend also comes as TV series production is driving the domestic sector.

Toronto is currently hosting TV shoots like Copper, Rookie Blue and Bomb Girls, while Vancouver has shoots for Continuum and Ice Pilots NWT.