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Mobile
Doc makers explore multi-screen tie-ins
The creatives behind Lost Rivers (app pictured) and Northwords, which screened at Toronto’s Planet in Focus festival this week, talk to Playback about the process of making value-adding experiences.
Shaw kicks off mobile NFL app
The broadcaster’s iPad-friendly app lets NFL Sunday Ticket subscribers view 14 games, and includes player stats, instant replay, and play-by-play features.
Canadian internet ad spending will eclipse TV ad spending by 2016: report
Growth of spending on TV is predicted to climb just 4% annually in the 2012 to 2016 period, according to a Canadian Marketing Association-commissioned study.
CBC’s Dragons’ Den launches real time social engagement
iPowow! Canada pacted with the CBC to introduce an armchair Dragon that allows viewers to engage with the TV show via their mobile device, tablet or PC by visiting www.cbc.ca/dragonsden.
Advertisers plead for online video metrics: report
A report from IAB and BrightRoll shows video’s rapid trajectory and how marketers believe it to be more effective than TV, online display and social advertising.
The Bachelor Canada adds an app
The multi-platform extension from Rogers Media lets users participate in bachelor Brad Smith’s search for love.
Factual spotlight: CBC Factual Entertainment
Exec in charge of factual entertainment Jennifer Dettman says she’s looking for “big, broad-based family entertainment with multi-platform possibilities.”
Kolody expands cross-platform entertainment offerings
The Toronto-based company is developing a lifestyle factual series, a transmedia app and a platform for app-isodes under the leadership of partner Colin Turnbull (pictured).
Shaw gets mobile with new service
Called Shaw Go, the media co is launching a series of TV content apps, first for Western Canada’s Movie Central, with the second coming within a month.
CMF partners with comScore to measure digital performance
Producers of projects with beta versions scheduled to start after last April 1 will be required to use comScore’s Digital Analytix tool.
CBC’s search for Dorothy goes social
The pubcaster has taken its second-screen apps up a notch for Over the Rainbow, using audio cues and live events as ways viewers can vote for their favourite contestant.
Quebecor’s Peladeau opposes BCE/Astral deal before the CRTC
Cogeco, another Quebec media player against the $3.3 billion blockbuster deal, will put its case to the regulators on Wednesday.
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