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Mobile
Slugterra slings into mobile games
Canada’s Nerd Corp Entertainment has developed and published its first iOS mobile app, Slug it Out based on its hit animated action comedy series Slugterra.
Crossmedia Toronto unveils 26-speaker lineup
Vodo founder Jamie King, Uber Canada general manager Andrew Macdonald, and Mark Ghuneim, CEO/founder of Wiredset and Trendrr, are to headline the cross-platform content conference on February 21 in Toronto.
Secret Location, NFB take two wins each at Digi Awards
Also taking top honours during the ceremony Tuesday night were Smokebomb Entertainment, Blue Ant Media, ZED.TO, CBC and iThentic/3 o’clock.tv and others.
nextMEDIA: Mobile success means creating mobile-first strategies
Panelists agreed that publishers and advertisers need to move away from just adapting online experiences to mobile devices, and focus on activation elements.
nextMEDIA: Meeting growing digital video demand first step to monetization
According to a panel of industry execs at the Toronto conference, online publishers must demonstrate that their premium content can net consistent audiences that can be sold to advertising media buyers.
Inside the Digis: Hunted aims to push consumption boundaries
The best cross-platform fiction nominee was tied to Cinemax’s new series and was supported by not only social media pushes but also out of home advertising.
nextMEDIA: Creators should capitalize on mobile, digital video
“At the end of the day, with video usage, you’re extending [content] reach, not cutting reach,” comScore VP Canada Bryan Segal (pictured) told Playback ahead of the conference taking place Dec. 3 and Dec. 4.
Michael Polis exits DHX Media-owned Wildbrain Entertainment
While Polis (pictured) has left his position as Wildbrain’s president and DHX’s EVP of branded entertainment and consumer products, he will continue to lead DHX’s transmedia kids IP UMIGO project.
Sudz Sutherland’s Mu$ic Biz app: the power of hip hop and gaming
Is this the cross-promotion boost the Canadian music and gaming industries need? The Canada Media Fund is betting as much, having invested $585,000 in the veteran film and TV director’s mobile app for hip hop lovers.
TSN appoints two new execs
Both joining TSN after roles at Canada’s Olympic Broadcast Media Consortium, Mark Silver is appointed senior director, digital, while Nathalie Cook will take on the newly-created role of VP integrated marketing and partnerships.
Halifax ani company releases first pop-up eBooks
Huminah Huminah Animation’s new Funibooks division has launched the first pop-up eBooks for the Barnes & Noble Nook tablet based on its popular animated kids TV series I’m A Dinosaur.
Omnifilm launches Primeval apps
Primeval: dFX – Dino Movie Maker (pictured) lets users insert dinosaurs from the series into their own video clips, while Primeval: New World lets users play missions as series characters, both with in-app purchase options.
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