The transmedia series from the writer-director mixes musical numbers and mockumentary storytelling with blogging and social media elements – all in a bid for Broadway.
The game will let players choose – in 3D – how the My Babysitter’s a Vampire series will end.
In the second edition of a new series covering innovation in the media landscape, we take a look at a new Citroen marketing campaign that puts social media users in the driver’s seat.
The Vancouver new media producer has turned the series’ website into a site-wide game, where online players collect virtual cargo as part of the TV show’s digital extension.
A new installment in the National Film Board of Canada’s acclaimed webdoc series offers users an innovative interactive experience on NFB.ca and Wired.com.
The annual event – formerly the Canadian New Media Awards – names almost 100 finalists across 31 categories.
US-based Networked Insights reports Revenge and Up All Night are among the shows getting the most social buzz.
Panelists, including Nerd Corps president Ken Faier, suggest taking a hard look at whether launching a property on TV first is the right strategy, or if a digital environment would be more effective.
The Nova Scotia-based animation studio is expanding to Hamilton, Ontario.
New web content and mobile apps give the series’ hardcore fans an outlet for their enthusiasm.
Rogers and Astral sign on to distribute content through the interactive gaming console’s TV service as it marks a major international expansion.