Interactive

Industry gets social with branded content: BCON Expo

From previewing new shows like The Social to discussing how brands can partner with popular bands, the inaugural event explored the past, present and future of branded content in Canada.

Wilby.tv enters pact to make 3D games

The licensing agreement gives the kids’ social media site (pictured) the ability to use Urbanimmersive Technologies’ software to make 3D environments.

CTV orders The Social for fall daytime TV

Co-hosts Cynthia Loyst, Melissa Grelo, Traci Melchor and Lainey Lui will discuss the day’s headlines and celebrity news, and interact with viewers in real-time via social media platforms.

Lionsgate pacts with M-Go

Courtesy of the agreement, Mad Men (pictured) and other Lionsgate TV programs and films will be available at M-Go’s online video store.

Second screen experiences must be in sync with TV: panel

A panel at the Digital Media Summit on Wednesday talked second screen strategies and the opportunities for innovation with live and marquee events.

Canadian crowdfunding to get easier?

The Ontario Securities Commission is considering changes that would let content creators issue company shares as a crowdfunding tool. (Interactive Ontario CEO Donald Henderson pictured).

CBC-Radio Canada and NFB pact with Via Rail

The on-train entertainment programming will include TV newscasts, documentaries and animation, with more content to be added in the future.

NFB partners with New York Times’ Op-Docs

The organizations will collaborate on A Short History of the Highrise, a project of four short docs, as part of the NFB’s ongoing Highrise project.

Second screen strategies change workflow, extend IP life: CMF report

The new second screen report, released at Prime Time, discusses how audiences can be engaged longer and deeper online, which can lead to monetization opportunities.

Ricky, Julian and Bubbles launch online network

SwearNet, from the Trailer Park Boys actors Mike Smith, Robb Wells, and John Paul Tremblay, is touted as being like a regular TV network but with lots of cussing (Swearnet pictured).

First week of Big Brother Canada draws 4.6 million viewers

As well, 215,000 hours of live-feed video of the house guests (pictured) has been streamed from bigbrothercanada.ca, Shaw Media reports.

Prime Time 2013: TV players need to embrace future, not fight it

In an opening keynote, digital visionary Robert Tercek told delegates at the Ottawa conference the TV industry needs to devote more energy on embracing new and innovative business models and companies like Netflix (pictured) and Aereo.