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Interactive
Twitter Canada adds head of brand strategy
The social media co’s Canadian office has hired Jamie Michaels from Rogers Media.
Youth Media Alliance award winners announced
The French-language Awards of Excellence recognize achievement in TV programming and digital content for youth. (Les Argonautes pictured)
Secret Location gets equity investment from eOne
The unspecified stake will allow Secret Location to continue operating on its own to service broadcast, brand, agency and producer clients. (The Great Martian War app pictured)
AToMiC winners crowned in Toronto
The awards show recognized powerful Canadian media and advertising efforts, with the Tourette Syndrome Foundation and Saatchi & Saatchi claiming the Grand Prix. (TSF campaign still pictured.)
Interactive doc project wins POV Hackathon
#POETASTR, an interactive component to La maison de prod’s Noriginals doc, won the participant’s choice award at the competition run by PBS’s POV.
Christa Dickenson to head Interactive Ontario
Dickenson will replace outgoing president and CEO Donald Henderson.
How IdeaBOOST hothouses internet hardware plays
The Canadian Film Centre’s business accelerator graduated its latest cohort of digital start-ups in Toronto on Thursday night.
Bell Fund invested over $16.5M in 2013: report
The fund awarded grants to a record-breaking 188 projects in 2013, according to its annual report.
Raja Khanna: More risk, global thinking required for digital success
The Blue Ant Media TV and digital boss (pictured) told the Playback Summit that Canadian producers need to focus on the YouTube generation.
Collaborate to survive: the future of branded entertainment
The CMPA urges producers to partner with brands to target consumers with engaging digital content.
Havas Media, Seevibes introduce new social TV measurement
Social Rating Point is a measure of social interactions a TV show generates expressed as a percentage of the audience.
AToMiC shortlist: part four
The nominees for best digital engagement and broadcast integration for the upcoming awards show, which celebrates the projects, partnerships and programs that build the Canadian media industry.
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