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Val Maloney

Posts by Val Maloney

Blue Ant Media invests in music-focused YouTube MCN

“YouTube now has their own star system and to be a modern media company we need to be fully emerged in [it] and other digital platforms,” says Blue Ant’s Raja Khanna.

April 1, 2014

TSN draws record audience for TFC home opener

The sportscaster brought in the largest audience ever for the broadcast of an MLS game for the Toronto team’s opening match at home. (Star TFC player Jermain Defoe pictured)

March 26, 2014

Viewer engagement with ‘caster video players low: poll

According to research from Delvinia’s AskingCanadians online research community, ad repetition and viewer authentication within broadcaster VOD apps are proving to be of concern to Canadians.

March 26, 2014

TimePlay expands to Cineplex theatres across Canada

The interactive trivia app – which can be used for advertiser integrations – moves beyond screens in Toronto and Vancouver to locations across Canada.

March 25, 2014

Gusto TV announces launch on Telus Optik

The food and lifestyle specialty channel is now available in three million homes across Canada. (Gusto TV CEO Chris Knight pictured)

March 24, 2014

The Big Bang Theory: CTV’s Cancon booster

As the ratings powerhouse is renewed for three more seasons, CTV programming topper Phil King discusses its power as a lead-in for original content.

March 21, 2014

E! partners with Visit California on branded content

The Bell Media channel has created its first-ever half-hour branded special for a new show created in partnership with Visit California.

March 19, 2014

Split screens: how Canadians consume TV, digital

A new study Millward Brown finds 37% of Canadians’ overall screen time is being used simultaneously for TV and a digital device.

March 17, 2014

Bell Media expands GO apps to TSN

The new app will feature live streaming and VOD content from TSN and TSN2, with Rogers on board for authenticated streaming access.

March 13, 2014

Rogers unveils NHL anchors

George Stroumboulopoulos will anchor the team starting this fall, with Don Cherry and Ron MacLean continuing on Coach’s Corner.

March 10, 2014

Spun Out debuts to big numbers

The new CTV original comedy from Project 10 brought in over a million viewers for its Thursday night premiere.

March 10, 2014

Academy Awards brings in best ratings since 2011

An average audience of 6.12 million tuned into Sunday night’s TV broadcast, besting Super Bowl ratings in Toronto and Edmonton. (Pictured: Steve McQueen, director, 12 Years a Slave)

March 4, 2014