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Val Maloney

Posts by Val Maloney

CBC unveils branded entertainment initiative

Brands and indie producers are urged to pitch ideas for new shows to the program, which was announced at the BCON Expo held in Toronto Thursday.

March 28, 2013

Global News reinvents itself online

The new site uses responsive design to target users in a way that is platform agnostic, says senior director, online and current affairs Ron Waksman.

March 26, 2013

Global adds tap-through tech to its apps

Shaw Media VP digital media Paul Burns (pictured) talks about the new call-to-action layer and how he hopes the tech will enhance the company’s video offerings across all screens.

March 20, 2013

W Network launches Shop the Show

The execution is kicking off with a “partnershop” between Love It or List It Vancouver host Jillian Harris and Canadian e-retailer eLuxe.

March 19, 2013

Branded content also a challenge for media agencies

Ahead of the BCON Expo Mar. 28 in Toronto, Sunni Boot, the CEO of ZenithOptimedia, discusses issues of ownership, strategy and skill in undertaking branded content executions.

March 14, 2013

Bell Media partners with Toyota Canada for Refined

The branded content series will be broadcast on the website for Discovery Canada.

March 6, 2013

Space rebrands

The Bell Media channel is aiming to better promote its current primetime lineup and existing target audience with a contemporary look.

March 5, 2013

Rogers Media and Buffalo Bills extend deal for five years

The renewed partnership runs until 2017, and will see one regular season game per year being played at the Rogers Centre in Toronto, with a bonus pre-season game in 2015.

January 30, 2013

Short-form video offers biggest impact: study

AOL’s manager of video and mobile Mark Melling says short-form online video gives advertisers more with less.

January 22, 2013

Big Brother Canada names host

Canadian TV personality Arisa Cox joins as the front person of the first Canadian version of the show.

January 21, 2013

Big Brother Canada previews its digital side

Shaw Media’s homegrown version of the international franchise will include an interactive platform that gives Canadians the ability to control the outcome of the show.

January 17, 2013

Deloitte rolls out media and tech predictions for 2013

From the rebranding of mobile advertising to dual screen viewing, the company predicts the media trends that will make a splash this year.

January 16, 2013