As six teams participating in the IndieCan10K competition enter the home stretch, Avi Federgreen is thinking about what comes next.
Launched this January, the IndieCan10K challenge asked seven teams of filmmakers to complete a feature film on a $10,000 budget by the end of 2014, while providing the productions with mentorship and in-kind services. The program pacted with Indiegogo to help the filmmakers raise funds, and any funds raised in excess of $10,000 could be dedicated to festival submissions, marketing, or other non-production related costs.
Of the seven projects selected, cameras rolled on six, with production wrapped on five, including A Sunday Kind of Love, Basic Human Needs, Female Seeking Male, Intersection and Owl River Runners. Noon Gun is still shooting. All six films are on track to hit the Dec. 31 deadline.
Upon completion, Federgreen said he plans to spend a large part of 2015 helping the filmmaker teams work to sell their projects to broadcasters and get them into festivals. Indiecan Entertainment will release the films theatrically in Canada. The challenge also partnered with multi-platform agency Juice, which will release the film on digital platforms in Canada including iTunes.
But first, post-production.
Announced this week, Toronto-based companies The Media Concierge and Red Square Motion are now on board to provide up to $10,000 in broadcaster video post-production services to the IndieCan10K films, such as closed-captioning.
Other sponsors on board include William F. White International, SIM Digital, Locations Equifilm Rentals and Instinct Entertainment. Industry mentors include Screen Siren Pictures’ Trish Dolman, Sean Cisterna of Mythic Productions, Gia Milani and Tony Whalen of Shore Road Pictures and Michael Melski of Cineast Screen Development.
“All of the mentors have given extreme amounts of their time to advise and give notes to each one of these projects,” Federgreen said. In total, the mentoring and in-kind support from various companies is valued at about $200,000 per film.
So, would he do it again?
Federgreen said he’d like to, but admits facilitating the program has been a heavy workload. “It depends on how well this goes on…it’s a lot of asking of people,” said Federgreen of gathering up mentors and sponsors to support the program. However, he said he hopes to run the challenge again in 2016, after he helps the current crop of projects make it through their initial distribution and festival cycles.
Correction: An earlier version of this story incorrectly stated that Owl River Runners is still shooting. Production has wrapped on that film. Noon Gun is still in production.