The tie-in app is to feature an original storyline penned by the show’s writers and lets users create their own mystery-solving character.
Marketing pros say that as consumers are increasingly empowered in the digital age, producers have to harness that power to promote their projects.
Geared towards avid viewers and filmed on-set, the one-hour special will air on Showcase Apr. 1 at 8 p.m., just ahead of the show’s second season finale.
The supernatural drama will be filmed at a Toronto soundstage as well as on location across the city until Sept. 22.