Called A.Side, the multi-platform media brand, which replaces Aux, will be geared toward music-loving millennials.
From Playback magazine: Expanding across borders and mediums, this multi-platform upstart made a big impression in 2014.
Raja Khanna, CEO of TV and digital at Blue Ant, on why the media co made the deal, which will see the company cover content, event management and sponsorship sales for the event.
“YouTube now has their own star system and to be a modern media company we need to be fully emerged in [it] and other digital platforms,” says Blue Ant’s Raja Khanna.
From our print issue: Blue Ant’s EVP of programming and production tells Playback what the indie broadcaster is looking for as it expands its original programming slate.
The regulatory body will decide this week if CTV’s request to play fewer music videos means AUX TV can play more.
In its latest carriage deal, Shaw Direct is to carry the Bite comedy and AUX music service from GlassBOX Television.