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Buffer Festival starts the YouTube conversation
Festival founder Corey Vidal (pictured) talks to Playback about launching the festival for YouTube creators and content, and what works on the online streaming platform.
MM13: Lara Hoefs on Twilight’s transmedia evolution
The Twilight Saga brand manager discusses how understanding the franchise’s hardcore fan base influenced its cross-platform play.
9 Story sends trio of Nat Geo Kids series to YouTube
The series are headed to the brand’s subscription-based YouTube channel, which launched in May as part of an unprecedented pilot program.
Blue Ant, Mondo launch $3M pitch program
The companies have pacted with YouTube on the animated comedy shorts pitch program, designed to discover breakout animated content through a competitive testing pipeline.
Merging Media goes global
The transmedia conference’s exec director Christine Lim-Labossiere (pictured) discusses opportunities for Canadian producers on the cross-media world stage.
Bullish on Content
A look inside Red Bull Media House and the role non-fiction plays in its content strategy. (Pictured: Red Bull Stratos)
Deals: Syndicado nabs doc, DHX licenses tween series
Toronto-based Syndicado acquires a new Liz Marshall doc, while Halifax’s DHX licenses a live-action tween series to the U.K.
BCON13: The New York wrap
Delegates from across the branded entertainment and television landscape converged on Convene in New York this week, to discuss trends and trade tips at BCON Expo.
Shaw Media looks to put viewers to sleep
Working with P&G’s Febreze brand, the media co is offering custom on-demand programming through VOD and its Global Go app aimed at helping people get to sleep.
Buffer Fest, TIFF Next Wave choose five next-gen creators
The emerging YouTube artists will be recognized and present their videos at the upcoming Buffer Festival in Toronto (Matthew Watts in “I Am Canadian” pictured).
BCON13: Vice eyes expansion to India, Russia
Vice Media is looking to open offices in India and Russia following its US$70 million deal with 21st Century Fox, chief strategic officer Spencer Baim (pictured, left) told delegates at the BCON Expo in New York Wednesday.
Nicola Merola named Pixcom Productions president
Merola (pictured) will take on management of additional production divisions at the Montreal-based company.
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