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TV
CBC’s mid-season TV campaign targets ‘every Canadian with a pulse’
The pubcaster is betting big on its winter schedule, promoting Mr. D, Redemption Inc. and Arctic Air with mass-reach media and experiential stunts.
Citytv looks to Revolution-ize its afternoon sked
Media buying exec Carol Cummings comments on the changing face of daytime TV as Citytv announces ABC’s The Revolution will replace CityLine repeats at 2 p.m.
Hulu acquires Thunderbird Films’ Endgame from Lionsgate
The U.S. online streaming deal for the crime drama’s first season follows its cancellation by Showcase last year.
NBC Universal series descend on Toronto in 2012
Series like Alphas, Covert Affairs, Defiance and Suits have joined the eastward shift in Hollywood production to Ontario and Quebec.
CTV acquires Betty White hidden camera comedy
Betty White’s Off Their Rockers will debut on Jan. 16, just as the comedic actress turns 90 years old with an NBC birthday special.
CRTC approves Hindi Channel Q TV
Channel Q TV will target both Muslims and non-Muslims, with no less than 90% of the programming in Hindi.
Moment Factory looks to dazzle Le Tricheur viewers in real time
The new TVA quiz show incorporates an interactive set designed to react to gameplay in real time. Here, studio partner Eric Fournier tells Playback how it’s done.
Bomb Girls premiere blasts off
The series’ broadcast premiere garnered more than 1.4 million viewers Wednesday night.
eOne shopping Saving Hope to NBC stateside
The peacock network is near to signing up the Toronto-set medical drama for a summer 2012 run, according to sources.
Epitome Pictures shopping The L.A. Complex to CW
No deal has yet been inked for an eventual 13 one-hour episodes that could be acquired by the U.S. network.
Global adds King to Fridays
The police drama’s first season will air on Shaw’s main net starting this week, ahead of the series’ season two premiere on Showcase.
Corus announces ABC Spark launch date
The new youth-targeted channel will premiere in late March, following promotional programming blocks on CMT, W Net and YTV this month.
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