The public educational media organization launches the app as the Sony Internet Player, which will bring Google TV to Canada, hits the market Friday.
The news came as part of a Bell statement clarifying its vision for the Astral takeover, in which it also argued that opponent Quebecor will remain the largest holder of Quebec market share.
The switch of ownership for the channels owned by the sports company to Rogers and Bell is the latest hurdle to be cleared for the buying partners.
The media co has launched a female-focused cross-platform campaign ahead of the channel’s launch later this month.
The former sales manager is now director of sales in a newly expanded role.
The car competition series, an original format from Proper Television, follows Discovery finding a popular hit in Canada’s Worst Driver.
The move leverages existing opposition in eastern Canada from Cogeco Eastlink and Quebecor with a new voice from western Canada.
The programs will put up to a maximum of $1.4 million towards creating and updating digital media projects for Canadian television projects.
The deal encompasses programming including A&E’s Duck Dynasty (pictured), History’s Pawn Stars and Lifetime’s Dance Moms.
The Olympic finale on CTV led into a preview of Anger Management, which brought in nearly three million viewers on the Bell Media channel.
The sub-licensing deal will make Sportsnet a licensed broadcaster of the 2014 World Cup Brazil, and see it broadcast soccer events to which the CBC has rights.