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TV
Second screen experiences must be in sync with TV: panel
A panel at the Digital Media Summit on Wednesday talked second screen strategies and the opportunities for innovation with live and marquee events.
Harold Greenberg Fund relaunches shorts-to-features program
Three prizes of $30,000 are available for the short film initiative, comprised of a contribution from the fund and pay-tv broadcast licence fees from TMN and Movie Central.
Warner Bros. sells Bachelor Canada to MusiquePlus, MusiMax
The Astral Media pick-up comes fast on the heels of the Rogers/City dating competition series concluding with Brad Smith proposing to Bianka Kamber (pictured).
9 Story Entertainment sells Camp Lakebottom to France
Ahead of MIPTV, Canal+ has acquired 26 half hours of the Canadian kids animated comedy for Canal+ Family.
Canuck scribe Paul Mather joins Michael J. Fox’s The Henrys
Mather (pictured) will serve as supervising producer on the single-cam half-hour comedy, which Fox will exec produce.
Shaftesbury sells Good God to Australia’s The Comedy Channel
The 10-part sitcom about a neurotic, left-leaning TV producer will debut down under on Mar. 27 after launching on The Movie Network and Movie Central in Canada in April 2012.
Digital ad strategies must emphasize tangible ROIs
At the Digital Media Summit, Rogers’ Shelagh Stoneham said advertisers must work harder than ever to find the right media mix despite stagnant ad budgets.
Global adds tap-through tech to its apps
Shaw Media VP digital media Paul Burns (pictured) talks about the new call-to-action layer and how he hopes the tech will enhance the company’s video offerings across all screens.
Canadian Social TV top 3 – week of Mar.10
This week we see how Big Brother Canada continues to dominate Canadian second-screen experiences, beating out Being Human and Degrassi.
TVO makes Wish Come True
The animated cartoon about the magical world of wishes was created by FriendsWithYou and has already spun off a toy line.
Cineflix Rights to shop JFK assassination TV special at MIPTV
The indie distributor is bringing a 200 hour slate to Cannes, including the second season of the scripted drama Copper (pictured).
W Network launches Shop the Show
The execution is kicking off with a “partnershop” between Love It or List It Vancouver host Jillian Harris and Canadian e-retailer eLuxe.
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