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Mobile
Global News reinvents itself online
The new site uses responsive design to target users in a way that is platform agnostic, says senior director, online and current affairs Ron Waksman.
Astral’s TMN Go expands reach to Rogers subscribers
The addition of Rogers means that the streaming service is now available to almost 75% of TMN subscribers.
CTV orders The Social for fall daytime TV
Co-hosts Cynthia Loyst, Melissa Grelo, Traci Melchor and Lainey Lui will discuss the day’s headlines and celebrity news, and interact with viewers in real-time via social media platforms.
DHX mobilizes Canadian efforts, signs Blackberry deal
DHX Media is widening its Canadian footprint with a number of deals across TV, home entertainment and digital platforms, including a deal with mobile platform Blackberry for 1,000 episodes of kids’ programming.
Lionsgate pacts with M-Go
Courtesy of the agreement, Mad Men (pictured) and other Lionsgate TV programs and films will be available at M-Go’s online video store.
Digital ad strategies must emphasize tangible ROIs
At the Digital Media Summit, Rogers’ Shelagh Stoneham said advertisers must work harder than ever to find the right media mix despite stagnant ad budgets.
Global adds tap-through tech to its apps
Shaw Media VP digital media Paul Burns (pictured) talks about the new call-to-action layer and how he hopes the tech will enhance the company’s video offerings across all screens.
Syndicado, Samsung ink digital distribution deal
The supply deal comes as Samsung Electronics steps up its rivalry with Apple and its iPhone smartphone.
Tubetime aims to make social TV discovery easier
The Montreal-based company says it is open to working with program makers and broadcasters to integrate branded engagements as part of its new all-in-one TV app.
Second screen strategies change workflow, extend IP life: CMF report
The new second screen report, released at Prime Time, discusses how audiences can be engaged longer and deeper online, which can lead to monetization opportunities.
Canadian Social TV top 3 – week of Feb. 24
This week we see how despite Big Brother Canada kicking down the social-media door with its debut during the period, perrennial performer Degrassi was still rated the top performer, according to Seevibes.
Canadians viewing nearly six billion online videos a month: comScore
As long-form viewing and premium programming migrates online, entertainment content is growing ever more important, the company observes.
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