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Val Maloney
Walmart brings toy testing to TV with Corus
The retailer has partnered with Corus for a two-part TV special produced by Tricon Films and Television that aims to get its top toys in front of gift buyers before the holidays.
Sportsnet wins too, as Jays bring in record ratings
The news was less positive for the debut of CBC’s The Romeo Section, which had to compete with Canada’s post-game buzz for viewers.
Amanda Lang joining Bloomberg Canada
Details on the former CBC host’s show on the upcoming channel, which is launching in November.
Secret Location takes on video curation with DitchTV
Ryan Andal, partner at Secret Location, on the company’s new app that brings channel surfing online.
Fall TV: Global’s quest for younger viewers
Shaw Media SVP and CCO Christine Shipton on how the network’s strategy to reach a younger demo is faring to date.
Can’t shrink the CBC to greatness: Lacroix
During its AGM the pubcaster’s CEO noted that the company has reinvested in programming for the first time since 2009.
ComScore to acquire Rentrak
The deal will see Rentrak become a wholly owned subsidiary of comScore, with comScore CEO Serge Matta at the helm.
The CBC’s plan to integrate YouTubers
Execs from the pubcaster and Fullscreen on brand integrations, the need for more French creators and adding content to TV.
CRTC revises news regulations
The regulator is adding rules requiring 16 hours of original programming plus live broadcast facilities and regional news bureaus.
CBC pacts with Fullscreen
The pair are aiming to attract brands and Canadian YouTubers with the launch the CBC|Fullscreen Creator Network.
Bell Media restructure sees departure of Discovery’s Paul Lewis
The company has let go of six executives, including the longtime Discovery president and general manager, as well as hiring a new sales VP and promoting three.
Playback’s 5 to Watch: Aberrant Pictures
Since meeting in 2013, multi-hyphenate talents Hannah Cheesman and Mackenzie Donaldson have been building considerable momentum for their fledging prodco.
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