Corus executive John MacDonald on the engagement strategy that helped build a fan base for the series well ahead of its launch.
The regulator’s annual breakdown of conventional TV performance shows most private CPE spend went to information programming.
The show’s season six Canadian premiere, directed by Jeremy Podeswa, broke the viewership record it set last year.
Gains were attributed to subscriber growth as a result of CraveTV’s national rollout and the expansion of The Movie Network.
Mark Swierszcz has moved from Bell Media to Google Canada to lead the space, which was built in partnership with Toronto’s George Brown College.
Argent will go off the air at the end of the month.
Revenues for conventional TV, publishing and radio declined, while sports-related revenue climbed.
Reduced advertising and syndication revenues were listed as reasons for the declines.
Set-top box measurement, English and French-channel renewals and local TV decisions are all on the books for the regulator through 2019.
Next steps in the Super Bowl battle, as the company files a complaint with the CRTC.
The show’s Wednesday night opener was watched by just under one million viewers.
Sunday night’s broadcast brought big numbers on TV, and sharp increases in online viewers.