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Val Maloney
Gillette Drafted gets social for season four
The branded entertainment series is adding in layers of audience engagement and a Drafted Boot Camp for the new season, which airs on The Score.
Bell/Rogers deal to buy MLSE cleared by Competition Bureau
The deal still has to be approved by the CRTC and respective sports leagues.
CBC, Rogers and Shaw partner to launch online ad exchange
The real-time bidding Canadian Premium Audience Exchange will provide digital inventory from each of the three media companies.
Unleashing the dragons
Ted Boyd, Rebecca Shropshire and Stephen Jurisic put project pitches (one pictured here) through their paces at the first annual Playback Summit.
TC Media signs production deal with V
The media co’s new TV production unit will be producing news for the network beginning this fall.
YouTube adds AdWords to video
Brands will be able to buy key words related to the types of videos they’d like their ads to appear on, says Google Canada’s Andrew Swartz.
TV Day: Measuring TV’s social pulse
Robin Hassan from Starcom and Matt Di Paola from MediaCom Canada weigh in on Bluefin Labs, an analytics company that tracks the impact of TV ads in real time.
TC Media to launch TV production division
The production house will begin producing content from its French-language publications this June, and launch into English content within the next year.
Real Housewives of Vancouver launches big on Slice
The first Canadian edition of the Real Housewives series nabs the channel’s biggest premiere numbers to date.
Canadian TV station profits jump in 2011
Conventional TV station profits rose from $11.5 million in 2010 to $160.6 million in 2011, according to the CRTC.
CTV Two adds some laughs to Wednesday night
Betty White’s Off Their Rockers and new comedy Best Friends Forever launch on the channel in April.
The schedule that Little Mosque built
As the show wraps up its six-season run, Kirstine Stewart talks about how Mosque proved the CBC could make something Canadians would watch.
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