Craig MacBride

Craig is a staff writer for MediaInCanada.com, Playback's sister publication.

Posts by Craig MacBride

Taking digital media’s pulse in Canada

An ambitious census project by Pixel to Product Research is aiming to fill what it sees as a gap in available data on the burgeoning industry.

Teletoon Retro wants to hear from you

The cartoon channel is asking viewers which classic characters deserve to be the inaugural inductees into the hall of fame.

CFL on TSN breaks records

The final weekend of the regular season delivered huge numbers for the sports channel, a good sign leading into the playoffs.

Scott Moore leaves the CBC

The GM of media sales and marketing and executive director of CBC Sports has resigned after three years with the pubcaster.

NHL gets fans closer to the action

With the NHL’s global fan base and international player roster, mobile makes a lot of sense.

CRTC approves Mmm.tv

Ottawa-based production company Knight Enterprises is expanding into broadcasting with a new TV channel focused on luxury living.

HGTV.ca decorates with new web series

The Canwest channel has launched the first of three original shelter-focused shows this week.

The new promise of TV: Atomic 2010

“Unbridled attention – the premise media was built on – no longer exists.” So said Atomic’s morning keynote speaker, Kevin Slavin, at the strategy magazine-hosted event Wednesday in Toronto.

NHL and Stan Lee pact on superhero project

The National Hockey League has come up with a novel way to promote its TV sport franchise: recruit comic book legend Stan Lee to create a roster of superheroes.

The Score takes The Basketball Jones to the hoop

The sports network is expanding the popular b-ball podcast with shows on TV and radio.

Teletoon at Night gets Fred

The Edge 102.1’s “Fearless” Fred Kennedy is set to host the channel’s late-night programming block on Sundays.

Teletoon bites its first feature

Spoofing the teen vampire craze, Teletoon is unleashing its inner bloodsucker with My Babysitter’s a Vampire, on Oct. 9.