There are some ideas only ‘experts’ understand – like why it makes sense to give trillions of taxpayer dollars to the numerically challenged numbskulls who have virtually bankrupted the global economy. But, not wanting to be left out, U.K. media regulator Ofcom has hit on a similarly counterintuitive idea. Briefed to save public service broadcasting, it has told leading ad-funded network ITV that it will be allowed to drop some of its more onerous responsibilities, creating what is being dubbed as a PSB-lite broadcasting model. More bizarrely, it has said that one way to save quasi-public broadcaster Channel 4 from financial ruin would be for it to merge with RTL-owned commercial network Five.