Produced by Shaw, the two-minute Quick & Easy Room Makeover shows mark the first time Shaw Media held an open casting call for an ad campaign.
The original series from Paperny Entertainment is the highest-rated series in the channel’s history, according to Shaw Media.
The new factual series, targeting a new demo for the channel, debuted Jan. 5 to a specialty win in the 10 p.m. timeslot.
The production company for the Scott McGillivray-hosted reno series, RTR Media, also unveils a slate of productions, including the greenlighting of Lost and Sold (McGillivray pictured).
The new channels consist of HGTV Canada spin-off Quest and Fight Media’s The League, an offering that targets die-hard fantasy sports league players.
The Shaw Media specialty channel is also launching new seasons of Canada’s Handyman Challenge and Income Property, hosted by Scott McGillivray (pictured) for winter 2013.
HGTV Canada, Food Network, Showcase and Prise 2 are now part of the Quebec-based broadcaster’s lineup, with Nat Geo Wild (Dangerous Encounters pictured) being added as a standard definition channel.
The company’s production exec and head of development will assume the new mantle of creative director of content.
The lifestyle specialty channel has overhauled its website, and introduced its new fall shows, including a new offering from Mike Holmes.
Selling high-end real estate is about to get a whole lot sexier, as JV Productions hopes to emulate the success of its popular Selling New York with an L.A. spin-off.