The consolidated industry event, slated for March 2013, will now include English-language TV and digital awards with the English and French-language film competition.
Rebelle is the #1 Canadian film in its first week of theatrical release.
The Lucky One displaces The Hunger Games at the top of the overall box office for the week of Apr. 20 to Apr. 26, 2012.
War Horse maintains its spot at #1 for the week of Apr. 9 to Apr. 15, 2012.
Marketing pros say that as consumers are increasingly empowered in the digital age, producers have to harness that power to promote their projects.
Canadian productions Stag, Passionflower, Wilderness and online interactive series D-Day to Victory all took home awards in the last week.
The phone sex comedy, slated to begin production as soon as June, also stars Emily Watson and Melora Hardin.
The Toronto-based company is betting that a growing international network of theatres, especially in China, coupled with a slate of Hollywood tentpoles on its super-sized screens, will assure a profitable future for the Canadian company.
A consortium, including the Canadian Media Production Association, urged Victoria to develop a creative clusters strategy overseen by an umbrella agency like the Ontario Media Development Corp. to sustain growth in a converged digital world.
The Montreal-based director will redirect and rewrite the Hollywood adaptation of his award-winning Quebec comedy.